Founded by sarah cheetham - International dressage rider, trainer and BD listed judge.
Milestones
Milestones
2012
2013
Designed and produced Team GBR & Irish team coats for the European Championships, Denmark.
Started private commissions from Elite riders such as Charlotte Dujardin, Carl Hester and Kitty King.
2014
Received the prestigious invitation to exhibit at Badminton International Horse Trials
Started International Sales
2015
Designed and produced the Team Coats for the Qatar Event Team
Commissioned our own technical fabric in 5 different colours
Moved production to Germany
4 employees
2016
Awarded the contract to design and produce all the GBR team rider coats, across all disciplines, for the Rio Olympic Games
2017
Over 3,500 customers in 20 different Nations
Started to supply retailers World Wide
Opened new Show Room - Nr. Royal Wotton Bassett
2018
Invited to form collaboration with Musto to design and produce all GBR team coats.
Produced all the GBR team coats for WEG, Tryon, U.S.A
Produced all the USA Paralympic coats for WEG
Produced all the Taiwan Team Coats for the Asian Games
8 employees
2019
Produced all the GBR team coats for the European Championships
Created new state of the art Design studio for the website
Relocated to larger premises with offices and showroom in Swindon.
2020
Awarded the contract to produce and design all the GBR Team coats for the Tokyo Olympic Games.
Created revolutionary new 3D body scanner for website
Website became multilingual in German, Italian, Russian, French and Spanish.
Formed partnership with Lillie Keenan - International US Show Jumper, to produce and design her own range of equestrian clothing.
2021
Formed Collaboration with KASK to produce exclusive hats incorporating our own fabrics to perfectly match our jackets.
Awarded the contract to produce and design all the GBR Team tailcoats for the European Championships in Hagen Germany.
Invited by the Cotswold Club Equestrian to share their stunning new boutique, overlooking the International arena GL54 3AZ - opening Spring 2021
Formed partnership with Joe Stockdale- International GBR Team Show Jumper, to produce and design his own range of equestrian clothing.
2022
Lillie by Flying Changes was awarded the pretigious contract to design and fit all the Australian team coats, across all disciplines, for the W.E.G in Herning, Denmark.
Extended the range of our own exclusive technical fabric to 12 different colours.
2023
Relocated to impressive, newly refurbished Show Room and extensive office space, Chandlers House, Cirencester.
Formed partnership with Kep Italia - extending the range of customised hats.
Developed a new tailoring partnership - enabling the development of new products and significantly reducing lead times.
Awarded the prestigious contract to produce all the team coats for the British Army Equestrian teams - across all disciplines.
Formed partnerships with Fabbri and Cavallo Boots.
2024
Formed collaboration with Cavallo Gmbh to produce and design the jackets and tailcoats for all their rider Ambassadors Worldwide.
Development of Portuguese and Spanish Traditional Costumes - became the Official Sponsor of MCI Championships
Incorporated State of the Art new 3D mobile body scanner onto the website - further enhancing our ability to remotely measure our customers.
2025
Exhibited at Spoga Horse B2B Trade Fair Germany - now supporting some of the biggest equestrian retailers worldwide.
Formed collaboration with British firm Champion Hats, gaining exclusive rights to customise the hats in various formats.
Development of new website - incorporating safer, faster checkout and more sophisticated online tools.
Further increased the colour range of our own technical fabrics to over 20 different colours.
Launch of new products - breeches - show shirts, gloves, waistcoats, training jackets.
